![]() In conclusion, TrueCaller’s success in India can be attributed to its focus on localization and ability to adapt to local needs. TrueCaller’s success in India has inspired other start-ups to focus on localized solutions for the Indian market. The company has also expanded its services to include TrueCaller for Business, which helps businesses manage their customer communication. TrueCaller denied the allegations and stated that it complies with all local laws and regulations.ĭespite this setback, TrueCaller continues to be a popular app in India. In 2019, the app faced criticism from the Indian government for allegedly sharing user data with Swedish intelligence agencies. TrueCaller’s success in India has not been without its challenges. The app also has a feature called “Truecaller Pay,” which allows users to send and receive money using the app. In India, many people use multiple SIM cards, and TrueCaller allows users to switch between different numbers within the app. This has helped the app to gain popularity in different parts of the country.Īnother factor that contributed to TrueCaller’s success in India is its ability to adapt to local needs. ![]() The app is available in multiple Indian languages, including Hindi, Bengali, Telugu, and Tamil. TrueCaller’s success in India can be attributed to its focus on localization. TrueCaller also partnered with local telecom operators to integrate its app with their networks, making it easier for users to use the app. The app was designed to work on low-end smartphones and in areas with poor network connectivity. TrueCaller saw an opportunity to solve this problem and entered the Indian market with a localized version of its app. In fact, India is the world’s second-largest spam call market after Brazil. The country also has a huge problem with spam calls and unsolicited messages. India is one of the world’s largest smartphone markets, with over 500 million smartphone users. The following year, TrueCaller started to focus on the Indian market. In 2012, TrueCaller received its first major investment from Open Ocean, an investor in European software start-ups. ![]() The app was initially launched in Sweden, but it quickly gained popularity in other countries as well. ![]() TrueCaller was founded in 2009 by Alan Mamedi and Nami Zarringhalam, two Swedish entrepreneurs of Iranian descent. ![]()
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